James (JB) grew up in Central California and was raised on a quarter horse ranch. Upon graduating from Fresno State, JB started his own fitness and nutrition business and worked with multiple high schools as a football & strength conditioning coach for nearly a decade. JB served in the U.S. Air Force as a member of the California Air National Guard & received special training in Public Health. After the USAF, he was recruited and hired as a Wellness Director for DiBudio & Defends insurance company. He spent two years developing and implementing a wellness program for over 100 employees.
B.S., Environmental Science & Law (Fresno State)
Certified Strength and Conditioning Specialist (National Strength Conditioning Association)
Olympic Lifting Club Coach (USA Weightlifting Federation)